Location logic · why Greater Noida and Greater Noida West
Greater Noida's residential depth is being re-underwritten by three infrastructure events compressed into a single window: the phased commissioning of the Noida International Airport at Jewar, the FNG Expressway completion, and the Noida Metro Aqua Line extension pulling Greater Noida West into the metro grid. Sobha Aurum's Sector 36 positioning benefits directly from the first two — the Yamuna Expressway is adjacent, and Knowledge Park II and Depot metro stations are within the same pincode. Sobha Rivana's Sector 1 positioning benefits from the third — the Char Murti corridor where Rivana sits is now 15 km and 25 minutes from Noida City Center, and the number shortens every quarter as the flyover network matures.
Architecture and specifications
Both projects are planned on Vastu-compliant square plots with cross-ventilated 3 BHK layouts. Aurum's two towers go G+35 on a 3.46-acre plot, making them the tallest residential landmark in the Sector 36 sub-cluster. Rivana's 8 towers go G+45 on 11.76 acres, giving it a scale advantage that reads immediately in the master plan — 80% of the site is left open, including a 350-metre recycled-water stream called Serenity Creek. Standard SOBHA interior specifications apply across both: 3.1 m floor-to-floor height, vitrified flooring in living and dining, laminated wood flooring in master bedroom, modular kitchen provision, VRV air-conditioning provision, branded sanitaryware, and European-standard concealed plumbing with TPT pipe.
Amenities and lifestyle
Combined, the two projects deliver over 50,000 sq ft of clubhouse floor plate — 15,072 sq ft at Aurum and 35,000 sq ft at Rivana. This places both launches in the top quartile of NCR amenity density by clubhouse-sq-ft-per-resident. Aurum leans sport (tennis, cricket pitch, multisport court) while Rivana leans lifestyle (50 m Olympic pool, book club, co-working space, floating lanai). For a family with school-age children, Rivana's kids' zone, pet park, and 80% open landscape typically win. For a buyer who values proximity to Pari Chowk commercial, Aurum's Sector 36 position typically wins.
Sustainability and quality
Both SOBHA projects are designed for IGBC Gold pre-certification, with rainwater harvesting, organic waste composters, EV charging provision, and LED-only common-area lighting. The backward-integration model means concrete mix-design, steel yield strength, and glazing U-value are all controlled from SOBHA's own mother plant — a quality-control depth no channel-partner developer in the corridor can match.
Pricing and investment outlook
At ₹2.73 Cr for Aurum's 1,570 sq ft 3 BHK, the effective per-sq-ft is ₹17,400. At ₹2.74 Cr for Rivana's 1,752 sq ft 3 BHK, the effective per-sq-ft is ₹15,640. The Rivana pricing reflects its earlier stage in the construction curve and the corridor's lower baseline versus Sector 36. For a horizon-longer investor, Rivana offers more upside on possession-to-capital-value ratio. For a nearer-horizon user, Aurum offers earlier occupancy (April 2030 vs February 2031).
RERA and legal
Sobha Aurum is registered under UP-RERA as UPRERAPRJ361748/06/2025 with collection account 50200108595495. Sobha Rivana is registered as UPRERAPRJ313638/03/2026 with collection account 13400200036447 (Federal Bank). Both registrations are publicly verifiable at www.up-rera.in. No unit on either project is offered under any assured-return or guaranteed-rental arrangement; RERA Section 12 compliance is strict across this landing page.
About SOBHA Limited
SOBHA Limited is headquartered in Bengaluru, was founded in 1995 by PNC Menon, and has delivered in excess of 43 million square feet of real estate across 13 Indian cities and Dubai. The company's proprietary backward-integration model — operating in-house architecture, concrete, glazing, metalwork, joinery, and interior-finish units — is widely regarded as the reason SOBHA carries the Indian industry's lowest snag-list at handover. Sobha Aurum and Sobha Rivana mark the arrival of that discipline into Greater Noida's 3 BHK apartment segment.
